Custom brochures are supposed to be prints that are an easy read. If your brochure gets too complicated with its folds in the name of creativity, the consequence of that would be brochures that are harder to read. This should not happen really, so you should avoid using overtly complicated folds. Stick to the trifold brochures and its minor 2-3 fold variations. It will be a lot better for the reader, trust me. Business processes and software used by a brochure printing service are also extremely important.
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