There are some differences between EDDM mailer and targeted direct mail even though a lot of people think that these are the same. For example, EDDM mail should be used by restaurants, lawyers, doctors, dry cleaners, auto dealers and any other business within one specific geographic area where they want to advertise themselves. For businesses that want to target to specific demographics like age, affiliations, religion, income, hobbies etc, a targeted direct mail is the best choice. Mailing services by USPS, for more information read here: EDDM Prints.
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